James Davis was born and raised in Houston, Texas. Attended the University of Texas at San Antonio, where he received a Master's of Science in Data Analytics. James plans on utilizing his Master’s to provide key insights and findings to assist a front office in gaining a competitive advantage.

James is a huge Packers fan stemming from a heartbreak loss he witnessed in the 1998 NFC Wildcard that stuck with him ever since. James utilizes game simulations and data modeling to help provide predictive analysis on game outcomes that help him in his Blitz the Bookie picks.